Tampilkan postingan dengan label History. Tampilkan semua postingan
Tampilkan postingan dengan label History. Tampilkan semua postingan

Minggu, 02 Desember 2012

History Of Fashion Week


A fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers and the media to take a look at the latest trends. Most importantly, these events let the industry know what's "in" and what's "out" for the season.
The most prominent fashion weeks are held in the four fashion capitals of the world: New York City, London, Milan, and Paris. Some other important fashion weeks in the world are held in Australia, Bangalore, Berlin, Bangkok, Barcelona, Buenos Aires, Dallas, Dubai, Hanoi ,Hong Kong, Jakarta, Los Angeles, Łódź, Madrid, Marseille, Rome, Singapore, Seoul, Tokyo, São Paulo, Toronto, .

Fashion week happens twice a year in the major fashion capitals of the world: Paris, Milan, New York and London. Fashion weeks are held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. From January through April designers showcase their autumn and winter collections. Fashion week for spring and summer is held from September through November. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing. The latest innovations in dress designs are showcased by renowned fashion designers during these fashion weeks, and all these latest collections are covered in magazines such as Vogue.

THE History of Fashion Week starting In 1943 and was held in New York, with one main purpose: to distract attention from French fashion during World War II, when workers in the fashion industry were unable to travel to Paris. This was an opportune moment, as for centuries designers in America had been thought to be reliant on the French for inspiration. The fashion publicist Eleanor Lambert organized an event she called ‘Press Week’ to showcase American designers for fashion journalists, who had previously ignored their works. 

Eleanor Lambert

During World War II, women entered the workforce in droves, giving them spending power they had never had before. Since everything was rationed, the only item women could spend money on was clothes, Tiffany says. The U.S. government wanted women to spend money on American-made clothes, but American designers weren’t producing clothes to the standards of their European counterparts.

The first Fashion Week, then called “Press Week,” was held at the Plaza Hotel.
Journalists stayed at the hotel. Norman Norell, Lilly Daché, and Valentina (not to be confused with Valentino) were among those who exhibited.
Press Week, which eventually became Fashion Week, led to the rise in prominence of American designers, as their creations proliferated on the pages of Harper’s Bazaar and Vogue, magazines that previously only paid attention to the French designers.
But American fashion truly came of age in 1973, when five American designers were invited to the Palace of Versailles, near Paris, for a competition with French designers. Bill Blass, Stephen Burrows, Halston, Anne Klein and Oscar de la Renta represented the Americans, and won.
Since 1943, Fashion Week has been held every year, magazines like Vogue (which were normally filled with French designs) began to feature more and more American innovations. In 1994, Fashion week moved to its spot in Bryant Park, with its white tents and invite-only status. Recently, Fashion Week has moved to another location, the Lincoln Center for the Performing Arts.

This is a short history and timeline of fashion week and highlights the most important moments. 

The History of Fashion Week

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